What are Cookies?
In addition to cookies, other comparable tracking technologies may be used. For example, they include tracking pixels (called pixel tags, web bugs, or GIFs), tracking URLs or software developer kits (SDKs). A tracking pixel is a tiny graphic only one pixel in size which is sent either via a web page request, in an app, in an advertisement, or in the E.Mail-HTML format to your computer. Pixels can be used to request data from your device, for example your type of device or your operating system, the IP address, and the time of your visit. Pixels are also used to operate and access cookies in your Browser. Tracking URLs can be used to determine via which referring website the HRS. web pages or apps are visited. SDKs, however, are small code components within apps, which work in a manner similar to cookies and tracking pixels.
For the purposes of the present rules regarding cookies, all of these technologies are collectively referred to as "cookies".
Depending on their function and their intended use, cookies can be divided into four categories*: technical cookies, functional cookies & cookies necessary for the purpose of the company, analytic cookies, and cookies for marketing purposes.
Your cookie settings on this website
Cookies on This Website Which Do Not Require Consent – Technical Cookies, Functional Cookies & Cookies Necessary for the Purpose of the Company - (Strictly necessary)
Strictly necessary cookies (technical cookies, functional cookies & cookies necessary for the purpose of the company), also referred to as "strictly necessary cookies", ensure functions without which you could not use this website as intended. These cookies are exclusively used by HRS and are therefore so-called first party cookies.
We want to offer our users modern and user-friendly web pages and apps, which automatically reflect their wishes and needs. For such purpose, we use technical cookies to be able to display our website to you and ensure proper functioning. Technical cookies are also used to create the user account, log in, and manage your bookings. This is indispensable for correct functionality of our website.
In addition to technical cookies, HRS also uses functional cookies & cookies necessary for the purpose of the company. Without such cookies (functional cookies & cookies necessary for the purpose of the company), functions, which permit convenient, efficient and user-friendly surfing on our websites and our apps, for example, your preferred language and currency preferences as well as your searches and accommodations you have viewed earlier, are no longer available. In addition, these cookies can also be used to store your log-in data to ensure that you do not need to reenter them again every time you visit our page. Your password, however, is always encrypted. These functional cookies & cookies necessary for the purpose of the company are indispensable for the functioning of our website considering that they enhance user-friendliness and ensure that your visit to HRS is as pleasant as possible. They also ensure that reports about web/app activities can be prepared and to provide other use with the website/app. The legal basis for use of these cookies necessary for the purpose of the company is Article 6, Paragraph 1, letter f of the Basic Data Protection Regulation.
Strictly required cookies can not be deactivated using the function of this page. You can deactivate cookies in general in your browser at all times.
Examples for Cookies Which Do Not Require Consent/List of Cookies Which Do Not Require Consent
Cookies on This Website Which Require Consent
In addition to technical cookies, functional cookies & and cookies necessary for the purpose of the company (strictly necessary cookies), HRS also uses analytic cookies to obtain an idea of how visitors use HRS to improve and further develop our pages and apps, to analyze the effectiveness of advertisements and notices, and to ensure that we continue to remain interesting and relevant. The collected information is aggregated and therefore analyzed in an anonymous manner.
In addition to our own "first party cookies", HRS uses some advertising partners who assist us to make the Internet offering, the website, and apps more interesting for you. Therefore, when you visit the web pages or apps, so-called “third party cookies” of partner companies (cookies for marketing purposes) are also installed on your hard disk. They are temporary/permanent cookies, which are automatically deleted after the specified time. These temporary or permanent cookies are stored on your hard disk and are automatically deleted after the specified time. The cookies of our partner companies only contain pseudonymous, in most cases even anonymous data.
Strictly necessary cookies (technical cookies) are required to be able to navigate on a website or in an app and use their functions. Without such cookies, functionalities can not be ensured, for example, creating the user account, logging in and managing your bookings, or also navigating between different pages of the website.
Functional Cookies & Cookies Necessary for the Purpose of the Company
Functional cookies allow a website to store information, which has already been provided (e.g. the selection of preferred language and currency as well as your searches and accommodations already viewed by you), and offer users improved, personal functions. These cookies collect anonymized information and cannot monitor your movements on other websites. They are only used to improve the pages, apps & user behavior. Without such cookies, we would be unable to identify errors in our websites and apps or also monitor user behavior of ongoing improvements of the websites/apps to be able to offer each and every user the best information and functions for our service.
Analytic cookies collect information about how a website/app is used. The data collected by us cover pages you have visited, referring and exit pages, platforms used, and emails you have opened and to which you have reacted.
This also means that we may collect data regarding your usage behavior on the website/app, including the number of mouse clicks on a specific page, mouse movements, scrolling activities, search terms entered by you, and the test entered by you in the respective fields. In addition, we use analytic cookies as a part of our online/mobile advertising campaigns to find out how users use our pages or apps after viewing an online ad. This also includes advertisement on third-party pages.
Cookies for Marketing Purposes
Cookies for marketing purposes are used to display ads which are relevant for the user and target his or her specific interests.
In addition to our own "first party cookies", HRS uses some advertising partners who assist us to make the Internet offering, the website, and the apps more interesting for you. Therefore, whenever you visit the web pages or apps, cookies of partner companies are also stored on your hard disk. They are temporary/permanent cookies, which are automatically deleted after the specified time. These temporary or permanent cookies are stored on your hard disk and are automatically deleted after the specified time. The cookies of our partner companies also only contain pseudonymous, in most cases even anonymous data. For example, they are data regarding which hotels you have viewed, whether anything was booked, which hotels you searched for, etc. In this respect, some of our advertising partners also collect information beyond the website about which pages you have visited earlier or in which hotels you were interested, to be able to show you advertising which matches your interests as much as possible. These pseudonymous data are not combined with your personal data at any time. They are exclusively intended to allow our advertising partners to provide you with advertising which might be of actual interest for you.
Managing and Deleting Cookies
Functional Cookies & Cookies Necessary for the Purpose of the Company:
Google Analytics is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", meaning text files which are stored on your computer and permit analysis by Google of the use of our offering. The information collected by the cookie regarding use of our web pages and apps (including your IP address) is usually sent to a Google server in the US and stored there. Please note that, on our web pages, the code "gat._anonymizeIP();;" was added to Google Analytics to ensure anonymized collection of IP addresses (so-called IP masking). Therefore, based on our instructions, your IP address is only documented by Google in a shortened version, which ensures anonymization and makes it impossible to determine your identity. In case IP anonymization is activated on our web pages, your IP address is first shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the complete IP address is transmitted to a Google server in the US and shortened there. Google will use the aforementioned information to analyze your use of our web pages and apps, prepare reports about the web pages and app activities for us, and provide other services for us in connection with the use of web pages/apps and the Internet. The IP address, which is sent by your browser within the scope of Google Analytics, is not combined with other Google data. These data are only transferred by Google to third parties according to the legal regulations or within the scope of contract data processing. In no case will Google combine the data with other data collected by Google. By using this website or app, you agree to processing of the data collected about you by Google, the above-described manner of data processing, as well as the specified purpose. You can prevent the storage of cookies based on the respective setting of your browser software; however, we herewith inform you that, in this case, it may not be possible to fully use all functions of our web pages & apps. You may also prevent collection of the data generated by the cookie and related with your use of these web pages (including your IP address) for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link.
For more information regarding Google Analytics and data privacy, please see: http://tools.google.com/dlpage/gaoptout?hl=en
For more information regarding Adobe Analytics und data privacy, please see: https://www.adobe.com/uk/privacy.html
Deactivating or Managing Your Browser Settings
The following list provides additional information on how to deactivate or manage your cookie settings in your browser:
Goolge Chrome: https://support.google.com/chrome/answer/95647?hl=en